Case Study
Discover how Air Outreach helped an Energy - as - a - Service startup onboard new retail partners using Email & Post Card Campaign.
Background
The client is a rapidly growing Energy as a Service company in the US, focusing on sustainability for businesses like restaurants and retail. A $41 Million funded company provides energy-saving solutions, equipment, and software, aiming for lower costs and a greener footprint.
Category
Energy as a Service (EaaS)
Location
US
Duration Of Engagement
4 Months
Average Deal Size
5000$
Goal Of The Engagement
Generate Sales leads, Meetings, Brand Awareness
Marketing Channels
Email & Post Card
Ideal Customer Profile
Restaurant/Retail Owner, Store Director, Manager
Probelm They Solve
Client provides energy-saving solutions cutting down cost setup for energy consumption
Target
50 - 300
What was their problem
The client was struggling to discover new leads to be targeted. Finding their target audience Restaurant & Retail Owners was no easy task, as their information was not readily available.
They relied heavily on paid marketing, SEO & other digital marketing platforms. Initiating an Outbound Process Seems Like a Nearly Impossible Endeavor.
They wanted to scale up their outreach engine. They also wanted a dedicated agency that would stay up to date with all the best practices around deliverability.
What client wanted
-
Wanted a vendor that understood email deliverabillity
-
They wanted a vendor that can scale their outreach infrastructure
-
Wanted a vendor that understood email deliverability & data management
Solution
Air Outreach's team understood what the client needed and the problems they faced. Through thorough analysis of the client's present and past customers, we strategized to empower their sales force by focusing on companies experiencing the most pressing pain points and requiring their solution.
We examined intent indicators of companies & crafted personalized message based on the intent topic.
Our effective approach is to look at public signals like job openings, changes in employee numbers, social media growth, website traffic, new partnership news, funding/investment and the technology used by the company.
Data (Mothly)
Score (Monthly)
Results
After partnering with Air Outreach, the client was able to achieve significant growth in their business. By leveraging Air Outreach's expertise in B2B lead generation, they were able to generate quality marketing qualified leads with each lead being highly targeted and qualified. Air Outreach team worked closely with the client to develop a customized lead generation strategy that was tailored to their specific needs and target market.
Outcome (Monthly)
Some of the top leads that we acquired:
| Company Name | Job Title |
|---|---|
|
Dunkin |
Store Director |
|
Krispy Kreme |
Store Director |
|
Hardee's |
Franchise Owner |
|
Jack in the Box |
Head of Store Operations |
|
Whataburger |
Head of Operations |
Case Studies
POS Software Company
Read how Air Outreach helped a Restaurant POS Software company generate over 33 product demo.
Social Capital Payment Management Company
Read how Air Outreach helped an Influencer Marketing Company book over 45 sales meeting with top Ecommerce Brand Founders
Energy Management Company
Read how Air Outreach helped an Energy Management Company book 15+ demo meetings in just 2 months.