Case Study
How Air Outreach's Tailored Strategy Boosts Retail & Hospitality Leads: Cold Outreach Expertise Delivers Quality Meetings for Client's Small Team
Background
The client offers complete solutions for retail and hospitality businesses, including POS software, hardware, pagers, and pour monitors. They tailor solutions to fit their client needs, focusing on efficiency and profitability.
Category
Agency | Professional Services
Location
India
Duration Of Engagement
18 months and still active
Average Deal Size
5000$
Goal Of The Engagement
Generate Sales leads, Quotes & Meetings
Marketing Channels
Email & LinkedIn
Ideal Customer Profile
HR & Talent Acquisition Department at Tech Companies
Probelm They Solve
Client provides rapid hiring solutions for challenging tech projects
Target
100 - 2500
What was their problem
The client sought assistance in scheduling meetings with prospects. With a small team, they prioritized finding a vendor with extensive expertise in cold outreach. Additionally, they aimed to establish a lead generation process to support their future account executives.
What client wanted
-
To expand its customer base and form new alliances within retail & hospitality industry.
-
Sought a vendor well-versed in cold email deliverability & data management.
Solution
To tackle the client's lead generation hurdles, Air Outreach devised a tailored strategy. This involved targeted email campaigns, LinkedIn outreach, and account based marketing, engaging retail and hospitality sector decision-makers. Through personalized messaging and compelling content, Air Outreach effectively conveyed the client's value proposition, establishing them as a trusted problem solver.
Robust lead scoring and qualification processes were also implemented, ensuring the sales team received high-quality leads, optimizing efficiency and productivity.
Data (Mothly)
Score (Monthly)
Results
After partnering with Air Outreach, the client saw a substantial boost in both lead quantity and quality, ensuring a steady flow of opportunities to drive revenue growth. Leveraging Air Outreach's expertise and technology-driven approach led to higher conversion rates, shorter sales cycles, and increased market share in retail and hospitality sectors. Overcoming lead generation challenges, the partnership positioned the client for long-term success and profitability in their industry.
Outcome (Monthly)
Some of the top leads that we acquired:
| Company Name | Job Title |
|---|---|
|
Snap Kitchen |
Owner |
|
Baccarat Hotels & Resorts |
Managing Partner |
|
Everytable |
IT Head |
|
CRISP & GREEN® |
Chief Executive Officer |
|
Big Chicken |
Owner/Operator |
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