Case Study

How Air Outreach revolutionized D2C lead generation by marrying holistic strategies with expert email management, we empowered our client to scale their outreach effectively, driving consistent results month after month.

Background

The client designed a tool for direct-to-consumer brands, for automating user-generated content marketing. They helps brands build their own creator community, where top creators can earn rewards by purchasing, posting on social media, and converting cash payments into rewards.

Category

Agency | Professional Services

Location

India

Duration Of Engagement

18 months and still active

Average Deal Size

5000$

Goal Of The Engagement

Generate Sales leads, Quotes & Meetings

Marketing Channels

Email & LinkedIn

Ideal Customer Profile

HR & Talent Acquisition Department at Tech Companies 

Probelm They Solve

Client provides rapid hiring solutions for challenging tech projects

Target

100 - 2500

What was their problem

The client aimed to develop a lead generation engine capable of delivering consistent results month after month. However, they faced a challenge due to their limited understanding of how to set up a scalable outreach engine.

What client wanted

  • To expand its customer base and form new alliances with direct-to-consumer brands market.

  • They wanted a vendor that understood holistic growth strategy

  • Wanted a vendor that understood email deliverability & data management

Solution

In response to our client's lead generation requirements, Air Outreach crafted a specialized strategy designed for the direct-to-consumer brands market. Utilizing targeted email campaigns, LinkedIn outreach etc.

Air Outreach connected with decision-makers and stakeholders in this sector, aiming to optimize their marketing strategies. Through highlighting the advantages of our client's UGC marketing tool, Air Outreach positioned them as a valuable solution provider, facilitating brand awareness, engagement, and revenue growth via authentic user-generated content.

Data (Mothly)

Accounts
5000
Prospects
10000
Touch Points
4
Emails Sent
40000

Score (Monthly)

Open Rate
60 %
Response Rate
4.15 %
Interested
20 %
New Deals
20

Results

After partnering with Air Outreach, Our client experienced a significant increase in the quantity and quality of leads generated, resulting in a surge of interest and adoption of their UGC marketing tool among direct-to-consumer brands.

Outcome (Monthly)

Qualified leads
50
New Deals
20
Qualified Opportunities
13
New Clients
3

Some of the top leads that we acquired:

Company Name Job Title
Man Matters
Owner
M Caffeine
Partner
Himalaya
Marketing Director
Plum
Co Founder
My Glam
Founder
Bellavita
Founder

Case Studies

Sign up and stay updated with the best tips & practices